Our Team

Our clinical and enterprise IT experts have years of experience developing standards-based software solutions that connect organizations and facilitate health information sharing.


Emory Fry, MD, Chief Executive Officer and Cofounder

Dr. Emory Fry drives the strategic clinical vision for the company and leads product development. He is a neonatologist by training and a recognized leader in the field of health informatics, with over 15 years of experience in the design and development of enterprise clinical information systems.

Dr. Fry brings clinical insight to Cognitive, from his past experience as a Chief Medical Informatics Officer at a tertiary medical center, regional Chief Informatics Officer, and Department Head for clinical decision support and application development. He has been involved in numerous national Department of Defense (DoD) initiatives as Program Director, including the Nationwide Health Information Network (NwHIN) and Virtual Lifetime Electronic Record (VLER) programs.

Douglas W. Burke, President and Cofounder

Doug Burke manages the company’s sales, marketing, and business development. His strengths in successfully building enterprise software and technology startups is instrumental to the company’s growth trajectory. Previously, Mr. Burke served as CEO of DefenseWeb Technologies, a provider of secure health information systems for military health organizations that was acquired by Humana in 2007. He’s held other executive-level positions at SAIC, HNC Software, Prodesis, and Globeset.


Emory Fry, MD, Chief Executive Officer and Cofounder


Jeff Groh, Advisor
Chief Financial Officer, SCI Solutions

Fred Hannett, Advisor
Managing Partner, The Capitol Alliance

P.T. Henry, Advisor
President, Henry Consulting Group

Lesley King, Advisor
Vice Chair for the Revenue Cycle Systems Convergence of the EMR/RC Convergence Project, Mayo Clinic

Jonathan Melling, FHIMSS, Advisor
Partner, Pivot Point Consulting


Ellen Chang, VP of Operations
Ellen is responsible for managing day-to-day operations of the business.

Rocky Reston, Chief Medical Informatics Officer
Rocky is responsible for developing and deploying clinical information systems that support the efficient design, implementation, and use of health technologies and platforms for Cognitive’s customer base.

Jaime Gerkin, Director of Human Resources
Jaime is responsible for all human resource functions within the company as well as general office management.

Rachel Muller, Director of Programs
Rachel is responsible for providing leadership and management of various Cognitive programs, customer satisfaction and contract execution.

Jeff Shumard, Director of IT
Jeff is responsible for IT policy architecture, security, and the development and maintenance of office, lab and Amazon Cloud infrastructures.

Adam Way, Director of Programs
Adam is responsible for providing leadership and management of various Cognitive programs, customer satisfaction and contract execution.

Shannon O’Brien, Director of Products
Shannon is responsible for leading the development of Cognitive’s products including facilitating pilot and customer relationships, organizing development efforts, and defining licensing and pricing models for various product lines.